Dirt Fish
Branding a magazine
Brand, Illustration
The Culture Of Deus
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.
One of the coolest Motorbike Brands out there, from cool builds, apparel or just some sweet surf boards Deus Ex Machina does it all. They have some of the coolest logos ever, the simple unique hand drawn style makes the brand work so well. Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity.
