Branding a Gym

CXF Wellbeing is a neighborhood gym committed to uplifting the community. They approached me with a vision to develop branding that embodies more than just a gym—it represents a community and a mindset. We brought this vision to life by incorporating a device holder shaped like a honeycomb, a symbol often associated with unity and safety within communities.

This was a great local project to work on, coming up with typography, colour palette and a full series of logos to give shape to CXF Wellbeing's identity. This symbol now proudly represents CXF Wellbeing's ethos.