Bespoke Re Brand

I was given a brief to help create an identity for Racing Driver Toby Trice who is competing in the Porsche Visit Cayman Islands Sprint Challenge GB 2022.

With a new look and a new car there had to be changes to his brand. Using simple changes to keep the same pallet and a similar look to the pre existing 'Toby Trice' Branding. I started off by looking at the Brands Hatch Racing track which is one of Toby's favourite tracks on the calendar. Using Turn 2 as a guide to create the new 'R' within the TTR giving it a purpose. The fresher look meant I could look at using sharper shapes to overlay with imagery and text. This really bought everything together to seal the deal for the 2022 Season look. Here are a few of the bespoke posts and illustrations I created over the Course of the season.