Driven by Legacy: Motorsport Meets Modern Style

I created the branding for Resa, a British clothing brand that brings together the thrill of rallying and modern streetwear. Inspired by the golden era of British motorsport, the identity highlights legendary rally cars, classic liveries, and the excitement of racing.

The branding features retro typography, bold colors, and design elements straight from rally culture, capturing the raw energy of the sport. To blend past and present, I used strong shapes and graphics inspired by vintage race cars, giving a nod to British rally history while keeping it fresh for today’s streetwear scene. The result is a bold, dynamic look that speaks to both motorsport fans and style-conscious individuals. bringing the adrenaline of racing to everyday fashion.