Branding a Clothing Brand

Bike Room & Co, a North Wales based bike builders and clothing brand, needed an identity that captured the full range of what happens in their workshop, from everyday repairs to full custom builds.

Inspired by the landscape and riding culture of the North Wales coast, I developed custom typography and a set of illustrations that reflect the tools, bikes and process behind the brand. The identity takes a modern approach while drawing on subtle retro influences from classic motorbike culture, creating a distinctive system that works across bikes, clothing and marketing materials while remaining practical and rooted in the workshop.