Visual Identity for Rudolf's Pizza

Rudolf came to me to build a brand around what he does best... Great pizza. Made properly. Inspired by the confident simplicity of traditional Italian pizzerias, we created a warm, pared-back identity built on custom typography, layered type and imagery with a staple “R” mark. A palette of red, off-white and soft black keeps things simple, letting the craft speak for itself.

I also photographed the pizza-making process as part of his marketing, creating content that keeps his grid fresh while staying true to the brand.