Branding a Butchers

Creating a brand for O.E. Metcalfe, a long-established local butcher shop founded in 1988, was a truly rewarding project. Known for consistently providing fresh, high-quality meat, they have earned their reputation as one of the best and oldest butchers in the area. The challenge was to design a brand that honored their rich history while remaining simple, timeless, and versatile. My goal was to develop an identity that could seamlessly adapt across various mediums, reflecting the tradition and quality that have made O.E. Metcalfe a beloved community staple for decades.