Branding a Llanrwst Butchers

O.E. Metcalfe, a local butcher since 1988, needed a brand that honoured its long-standing tradition while feeling fresh and timeless. I created a simple, versatile identity that reflects the quality, care, and heritage the shop is known for, designed to work across packaging, signage, and marketing. Keeping the focus on the craft and reputation that have made it a community staple for decades.