Citroën DS23 Concept

I reimagined one of the most iconic Citroën models, keeping its signature lines and style while giving it a modern twist. Developed for my 2021 A-Level project, the concept car allowed me to explore every aspect of automotive branding, from digitized adverts to tactile printed materials and create a cohesive campaign with branded guidelines and visual schemes. The project was a deep dive into design, branding, and storytelling, and remains one of my favourite automotive explorations.